- #BEST SPREADSHEETS TO USE CONTENT MARKETING UPDATE#
- #BEST SPREADSHEETS TO USE CONTENT MARKETING FREE#
Your content passes through many layers of approval, and now everyone’s confused by which file version to use. Is it a person, a process, a particularly problematic account? How do you fix the workflow or adjust the deadlines? You’re missing deadlines, and you need to find the cause of the delay. There’s a glaring error on published content and you need to find out what happened, how it got approved, and who is ultimately accountable for it. Have you or your team ever played these guessing games? Spreadsheets can’t track changes and accountability. Do you organize your spreadsheet by campaign, persona, or type of content? What if all of your content funnels back to the social media manager, who has to create another spreadsheet for his calendar? Or if you need to extract some plans for a writer who’s only involved in one phase of the campaign? And how many spreadsheets do you need to look at if your client asks, “How many sales materials did we make this year, and which ones performed best?”
#BEST SPREADSHEETS TO USE CONTENT MARKETING UPDATE#
With everyone reading emails (see above) who has time to update the spreadsheet? Creating content can feel like solving a Rubix cube. There’s a lot of “Is this what you mean?” and “Where do I find…” until it all clicks together. Your team has to fit information cobbled together from emails, documents, and chats. This creates issues that significantly slow down your workflow: All of this information is shared using other documents. Spreadsheets can’t share, update, or organize critical information.Ĭommunication campaigns involve exchanging ideas, files, and details that don’t fit into the spreadsheet format. You could manage, but you’re better off looking for a shovel. It’s a lot like using your favorite screwdriver to dig a hole. Spreadsheets are superb at managing financial data, but they’re terrible for project management and editorial workflows. However, even a good tool can’t do everything. That’s what using the right tool can do for productivity and profit. It helped save time, prevent human error, and allowed companies to analyze data and make powerful business decisions. Then in 1983, Lotus 123 (followed by Microsoft Excel in 1985) changed the game with spreadsheet software. Hopefully, you’ve made some new discoveries!ĭo you know of any other tools that would be useful for us? Drop us a line in the comments.Looking back just 40 years ago, accountants managed their books using paper, pencils, and calculators. These are merely the tools that have made our lives easier in some way or another. What’s right for us may not be right for you. So these are all the marketing tools we use at Ahrefs.ĭoes that mean these are the right tools for you too? Not necessarily. Skype: It’s rare that we use this, especially now that Slack has video calling. Also records GIFs.ĭropbox: Cloud storage and file sharing tool. Helps to keep our blog posts mistake-free.ĬloudApp: Screen capture tool with instant cloud sharing. Used for editing the images in our blog posts. Skitch: Image annotation tool by Evernote. Useful for resizing images for blog posts and social media. Google Calendar: Meetings Webinars Tim Soulo’s birthday. We use this daily.Įvernote: Note-taking app. G‑Suite: Documents spreadsheets presentations etc. Trello: Organization tool based on kanban boards.Īirtable: Spreadsheets + Trello = Airtable. Useful for automating dull repetitive tasks. IFTTT / Zapier: Marketing automation tools. This is how we communicate.īasecamp: Project management tool. Slack: Messaging and collaboration tool for teams. These are the tools that help us do our jobs. Some 💪 alternatives: ActiveCampaign, Drip, ConvertKit A few extra “supporting” tools…
#BEST SPREADSHEETS TO USE CONTENT MARKETING FREE#
Reasonably priced (there’s a free tier too). If you’re just starting out, their free tier lets you send up to 10K emails per month to up to 2K subscribers. Still, it’s easy to use, has a nice UI, and does everything we (and most businesses) need it to do. We don’t use many of the more advanced features-A/B split testing, retargeting, etc. This is how we send our newsletters, product announcements, and other marketing emails. MailChimp is an email marketing application.
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